Michigan Advertising and Marketing (MAM) is a student organization that provides students the opportunity to gain marketing and advertising experience by consulting businesses, startups, and nonprofits in how to effectively market and advertise themselves.
Client team members are tasked with developing marketing strategies and conducting market research for their client. Each client team is led by an Account Director who communicates directly with the client and facilitates team meetings.
Creative Design Team (CDT) members are responsible for the creative work for their client. In addition to designing and producing content for their client team, they also participate in CDT wide projects and activities. Past projects include mobile application design, posters, fliers, social media posts, and videos.
Whether you are a student hoping to gain more experience or a client looking to work with our organization, we are always open to building relationships for future semesters.
The W19 application has closed. Please check again in the Fall during the next recruiting cycle.
Prospective members should have strong interest in advertising, marketing, market research, and/or advertising design. They must be willing and able to work in teams, and motivated to participate in club-wide activities. We look for members that are able to think creatively and solve client challenges. As a cohort, all new members will undergo a training program, lead by veteran club members, covering marketing essentials, analytics, strategy, and career development.
Please send an email to firstname.lastname@example.org to get started.
We look for businesses interested in print, digital, social media, and strategic work done by Michigan students. Interested businesses must have strong communication skills and be willing to delegate tasks and needs to our student members.
Check out some of the past work we've created for our clients. Our Creative Design Team works on a variety of creative projects every semester.
Reema Rao, Senior Brand Strategist at Cavalry
MAM helped grow my love for brands and what they mean to people. It's such a special experience because you're helping build brands for companies local and close to your heart in Ann Arbor - companies you've had your own experience with. I worked my way up the "ladder" in MAM and loved each of my roles uniquely and how it shaped my career aspirations to become a brand strategist.
Ryan Daly, Sustainability Marketing Manager at NSF International
My 4 years spent with MAM were invaluable during my post-graduation job search. The experience I was able to demonstrate through the projects I worked and and the clients I worked with really helped demonstrate my real-world capabilities to potential employers.
Anusha Sthanunathan, Strategic Partnerships Lead at CPG Brands
Having a leadership position in MAM is very akin to managing teams and driving client success in the real world. This organization sets you up for demonstrating credibility, fresh ideas, and thought leadership as it relates to marketing, market research, and advertising.