Michigan Advertising and Marketing (MAM) is a student organization that provides the opportunity for students to gain marketing and advertising experience by consulting businesses, startups, and nonprofits in how to effectively market and advertise themselves.
Client teams are made up of 4 to 6 students and are tasked with developing marketing strategies for their client. Each client team is lead by an Account Director who communicates directly with the client and facilitates team meetings
The Market Research Team ( MRT) is responsible for conducting market research, which provides client teams with key information to plan and execute marketing strategy, as well as measure its success. MRT often conducts field experiments, survey research, online research, and data analysis.
Creative Design Team (CDT) members are responsible for the creative work for all of the MAM clients. In addition to designing and producing content for client teams, they also participate in CDT wide projects and activities. Past projects have included mobile application design, posters and fliers, social media posts, and videos.
Whether you are a student hoping to gain more experience or a client looking to work with our organization, we are always open to building relationships for future semesters.
Please visit our application, which is due on Monday, January 15 at 11:59PM.
Prospective members should have strong interest in advertising, marketing, market research, and/or advertising design. They must be willing and able to work in teams, and motivated to participate in club-wide activities. We look for members that are able to think creatively and solve client challenges. As a cohort, all new members will undergo a training program, lead by veteran club members, covering marketing essentials, analytics, strategy, and career development
Please send an email to email@example.com to get started.
We look for businesses interested in print, digital, social media, and strategic work done by Michigan students. Interested businesses must have strong communication skills and be willing to delegate tasks and needs to our student members.
Check out some of the past work we've created for our clients. Our Creative Design Team works on a variety of creative projects every semester.
Reema Rao, Senior Brand Strategist at Cavalry
MAM helped grow my love for brands and what they mean to people. It's such a special experience because you're helping build brands for companies local and close to your heart in Ann Arbor - companies you've had your own experience with. I worked my way up the "ladder" in MAM and loved each of my roles uniquely and how it shaped my career aspirations to become a brand strategist.
Ryan Daly, Sustainability Marketing Manager at NSF International
My 4 years spent with MAM were invaluable during my post-graduation job search. The experience I was able to demonstrate through the projects I worked and and the clients I worked with really helped demonstrate my real-world capabilities to potential employers.
Anusha Sthanunathan, Strategic Partnerships Lead at CPG Brands
Having a leadership position in MAM is very akin to managing teams and driving client success in the real world. This organization sets you up for demonstrating credibility, fresh ideas, and thought leadership as it relates to marketing, market research, and advertising.
Please direct general and business questions to firstname.lastname@example.org. In addition, feel free to contact any of our executive board members with specific questions, or just to say hi, by clicking on their name above.